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International marketing

Cateora , Philip R.

International marketing - 10th ed. - Boston Irwin McGraw Hill 1966 - xxv,721 p. Illustration 28 cm.

ISBN: 0071156739

Subjects--Topical Terms:
INTERNATIONAL BUSINESS ENTERPRISES
MANAGEMENT
EXPORT MARKETING
INTERNATIONAL TRADE

Dewey Class. No.: 658.848 / CAT

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