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Market-led strategic change

Piercy , Nigel

Market-led strategic change transforming the process of going to market - 2nd ed. - Oxford Butterworth-Heinemann 1992 - xiv,665 p. 24 cm. - the marketing series .

ISBN: 0750632852

Subjects--Topical Terms:
MARKETING-STRATEGIC
MANAGEMENT

Dewey Class. No.: 658.8 / PIE

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