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Global marketing

Johansson , Johny K.

Global marketing foreign entry, local marketing, and global management - Boston Irwin McGraw Hill 1997 - xx,716 p. Illustration 24 cm.

ISBN: 0256160511

Subjects--Topical Terms:
EXPORT MARKETING
MANAGEMENT
INTERNATIONAL TRADE

Dewey Class. No.: 658.848 / JOH

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