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Strategic marketing for nonprofit organizations

Andreasen , Alan R.

Strategic marketing for nonprofit organizations - 06th ed. - New Delhi Prentice-Hall of India 2003 - vii,536 p. 24 cm.

ISBN: 8120322592

Subjects--Topical Terms:
MARKETING
MANAGEMENT
DISTRIBUTION - MANAGEMENT

Dewey Class. No.: 658.8 / AND

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