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Principles of marketing

Kotler , Philip

Principles of marketing - 07th ed. - New Delhi Prentice-Hall 1996 - xvii,712,[49] p. Illustration 25 cm.

ISBN: 8120310772

Subjects--Topical Terms:
MANAGEMENT OF DISTRIBUTION
MANAGEMENT,
MARKETING

Dewey Class. No.: 658.8 / KOT

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