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Strategic marketing management

Wilson , Richard M.S.

Strategic marketing management planning, implementation and control - 02nd ed. - New Delhi Viva Books 1999 - xx,827 p. 28 cm. - the marketing series .

ISBN: 8176490709

Subjects--Topical Terms:
STRATEGIC MANAGEMENT
MANAGEMENT,

Dewey Class. No.: 658.4012 / WIL

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