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Principles of marketing

Kotler, Philip

Principles of marketing - 14th ed. - New York Pearson Education 2012 - 637 [136] p. Illustration 27 cm.

ISBN: 97802733752431 027375243x

Subjects--Topical Terms:
MANAGEMENT
MARKETING
MANAGEMENT OF DISTRIBUTION
HETC

Dewey Class. No.: 658.8 / KOT

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