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Impact of Consumer Ethnocentrism,Belief About Foreign Products and Quality Consciousness on Product Evaluation and Willingness to Buy

Rodrigo , Harsha Eranjith

Impact of Consumer Ethnocentrism,Belief About Foreign Products and Quality Consciousness on Product Evaluation and Willingness to Buy With Special Reference to the Buying Behavior of Sri Lanka Consumers - Rajarata University of Sri Lanka - Mihintale Faculty of Management Studies 2014 - 102 p. 27 cm.

Subjects--Topical Terms:
Consumer Ethnocentrims
Buying Behavior - Sri Lanka
Production
MBA Thesis

Dewey Class. No.: 658.834 / ROD

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