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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Shimp , Terence A.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Cengage Learning New Delhi 2013 - 729 p. 27 cm.

ISBN: 9788131528242

Subjects--Topical Terms:
Distribution - Management
Marketing Channel
Distribution Channel
Management

Dewey Class. No.: 658.84 / SHI

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