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The Impact of Customer Relationship Marketing on Customer Loyalty

Leon , Soosai Antony Jude

The Impact of Customer Relationship Marketing on Customer Loyalty A Comparative Study Between State Banks and Private Banks in Northern Region of Sri Lanka - Rajarata University - Mihintale Author 2017 - 90,xxv p. 32 cm.

Subjects--Topical Terms:
Customer Relations
Relationship - Marketing
Management
MBA Thesis

Dewey Class. No.: 658.812 / LEO

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