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Impact of brand experiences on purchase intention under the mediation effect of brand preference : with special reference to mobile telecommunication service providing brands in Colombo district

De Seram , E.M.S.D.

Impact of brand experiences on purchase intention under the mediation effect of brand preference : with special reference to mobile telecommunication service providing brands in Colombo district - Mihintale Rajarata University of Sri Lanka 2023 - 249 p. 32 cm.

Subjects--Topical Terms:
Brand Experiences
Purchase Intention
Mediation Effect
Mobile
Telecommunication
Colombo

Dewey Class. No.: 658 / SER

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