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Conumer attitude towards intention to purchase organic food in Kurunegala district,Sri Lanka : examine the moderating role of green brand positioning

Bandara , L.H.M.S.A.

Conumer attitude towards intention to purchase organic food in Kurunegala district,Sri Lanka : examine the moderating role of green brand positioning - Mihintale Rajarata University of Sri Lanka 2024 - 128 p. 30 cm.

Subjects--Topical Terms:
Consumer behavior
Buying intention
Organic food,Food marketing
MBA thesis

Dewey Class. No.: 658.812 / BAN

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