Advertising management (Record no. 13131)

MARC details
000 -LEADER
fixed length control field 00390 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074517805
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan , Manendra
245 ## - TITLE STATEMENT
Title Advertising management
Remainder of title concepts and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1989
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw-Hill
Date of manufacture 1993
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xi,418 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGENENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 15/12/1996   659.1MOH 05833 24/06/2015 240.00 24/06/2015 Sheduled Reference