Strategic marketing management (Record no. 13438)

MARC details
000 -LEADER
fixed length control field 00540 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750619902
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number FIF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fifield , Paul
245 ## - TITLE STATEMENT
Title Strategic marketing management
Remainder of title planning and control, analysis and decision
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1995
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth
Date of manufacture 1995
300 ## - PHYSICAL DESCRIPTION
Dimensions 30 cm.
Extent xvii,317 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title the CIM workbook series: marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan , Colin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 15/02/1997   658.8FIF 04975 24/06/2015 950.00 24/06/2015 Sheduled Reference