Marketing strategy (Record no. 14388)

MARC details
000 -LEADER
fixed length control field 00501 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750632844
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number FIF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fifield , Paul
245 ## - TITLE STATEMENT
Title Marketing strategy
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1992
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth-Heinemann
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xxxvii,308 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MANAGEMENT OF DISTRIBUTION
Topical term or geographic name as entry element MARKETING - STRATEGY
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.bh.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 06/12/1999   658.8FIF 22078 24/06/2015 3855.00 24/06/2015 Sheduled Reference