Excellence in advertising (Record no. 17154)

MARC details
000 -LEADER
fixed length control field 00454 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750631295
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number EXC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Butterfield , Leslie ;ed.
245 ## - TITLE STATEMENT
Title Excellence in advertising
Remainder of title the IPA guide to best practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1997
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth- Heinemann
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xviii,260 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.bh.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 25/11/1999 1 659.1EXC 22075 26/09/2016 19/09/2016 4058.00 24/06/2015 Sheduled Reference