Global marketing strategy (Record no. 17830)

MARC details
000 -LEADER
fixed length control field 00456 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070134472
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number DOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Douglas , Susan P.
245 ## - TITLE STATEMENT
Title Global marketing strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1995
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1995
300 ## - PHYSICAL DESCRIPTION
Other physical details
Dimensions 24 cm.
Extent xx,554 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element EXPORT MARKETING
Topical term or geographic name as entry element MARKETING MANAGEMENT
Topical term or geographic name as entry element INTERNATIONAL TRADE
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Craig , C. Samuel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 14/05/1998   658.848DOU 15112 24/06/2015 1346.25 24/06/2015 Sheduled Reference