Basic marketing (Record no. 20725)

MARC details
000 -LEADER
fixed length control field 00516 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256209820
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault , William D.
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title a global management approach
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1960
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Irwin/Mcgraw-Hill
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 27 cm.
Extent xxiv,824 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin/McGraw-Hill series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy , E.Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 29/07/1999   658.8PER 21467 24/06/2015 25.99 24/06/2015 Sheduled Reference