Marketing management (Record no. 20728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023051620 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bagozzi , Richard P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1998 |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of manufacture | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 27 cm. |
| Extent | xxii,718,[23] p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosa , Jose Antonio ;Celly , Kirti Sawhney ;Cornel , Francisco |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Sheduled Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Reference Section | 29/07/1999 | 658.8MAR | 21419 | 24/06/2015 | 25.50 | 24/06/2015 | Sheduled Reference |