The new marketing era (Record no. 20847)

MARC details
000 -LEADER
fixed length control field 00413 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070526753
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number POS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Postma , Paul
245 ## - TITLE STATEMENT
Title The new marketing era
Remainder of title marketing to the imagination in a technology driven world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1998
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xii,175 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 14/08/1999   658.8POS 21434 24/06/2015 14.99 24/06/2015 Sheduled Reference