Consumer behavior and marketing strategy (Record no. 20878)

MARC details
000 -LEADER
fixed length control field 00561 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261903
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter , J. Paul
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing strategy
250 ## - EDITION STATEMENT
Edition statement 05th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1987
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Irwin McGraw Hill
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 26 cm.
Extent xxv,546 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMAR PSYCHOLOGY
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element CONSUMAR BEHAVIOR
Topical term or geographic name as entry element MARKETING STRATEGY
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson , Jerry C.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.mhhe.com0
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 19/08/1999 1 658.8342PET 21469 13/06/2019 13/06/2019 70.99 24/06/2015 Sheduled Reference