Marketing mantra (Record no. 21722)

MARC details
000 -LEADER
fixed length control field 00409 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120314379
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta , Vaswar Das
245 ## - TITLE STATEMENT
Title Marketing mantra
Remainder of title the real story of direct marketing in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1998
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice-Hall of India
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Dimensions 22 cm.
Extent xi,162 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 14/10/1999   658.8GUP 22487 24/06/2015 247.00 24/06/2015 Sheduled Reference