The practice of advertising (Record no. 23824)

MARC details
000 -LEADER
fixed length control field 00500 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 075060106X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number PRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hart , Norman A. ;ed.
245 ## - TITLE STATEMENT
Title The practice of advertising
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1978
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth Heinemann
Date of manufacture 1990
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xviii,258 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title the CIM marketing siries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT AND AUXILIARY SERVICES
Topical term or geographic name as entry element HART, NORMAN A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 25/04/2001 1 659.1PRA 28220 19/02/2016 09/12/2015 1345.50 24/06/2015 Sheduled Reference