Marketing to the retail trade (Record no. 23924)

MARC details
000 -LEADER
fixed length control field 00411 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750604034
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Randall , Geoffrey
245 ## - TITLE STATEMENT
Title Marketing to the retail trade
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1990
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth Heinemann
Date of manufacture 1991
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xii,168 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title the marketing series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 10/05/2001   658.8RAN 28169 24/06/2015 1525.50 24/06/2015 Sheduled Reference