Brand positioning (Record no. 25976)

MARC details
000 -LEADER
fixed length control field 00325 a2200121 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007460368x
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta Subroto
245 ## - TITLE STATEMENT
Title Brand positioning
Remainder of title strategies for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1990
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc tata McGraw-Hill
Date of manufacture 1990
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24cm.
Extent xix , 299 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Lending Section 14/03/2002   28107 24/06/2015 550.00 24/06/2015 Lending Books 28107