Marketing management (Record no. 26224)

MARC details
000 -LEADER
fixed length control field 00474 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256109559
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number QUE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch , John A.
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1993
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1993
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 25 cm.
Extent xiii,848 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element DISTRIBUTION- MANAGEMENT
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dolan , Robert J. ;Kosnik , Thomas J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 14/05/2002 1 658.8QUE 39187 01/03/2016 29/02/2016 2782.50 24/06/2015 Sheduled Reference