E- marketing (Record no. 27273)

MARC details
000 -LEADER
fixed length control field 00486 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178082292
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald , Malcolm
245 ## - TITLE STATEMENT
Title E- marketing
Remainder of title improving marketing effectiveness in a digital world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1999
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of manufacture 2001
300 ## - PHYSICAL DESCRIPTION
Dimensions 28 cm.
Extent xi,163 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ELECTRONIC MARKETING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING CHANNELS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson , Hugh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 26/05/2004   658.84MCD 42302 24/06/2015 737.50 24/06/2015 Sheduled Reference
        Main Library Main Library Lending Section 26/05/2004   658.84MCD 42303 24/06/2015 737.50 24/06/2015 Lending Books