Marketing communications (Record no. 27294)

MARC details
000 -LEADER
fixed length control field 00440 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178081229
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BLY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe , Jim
245 ## - TITLE STATEMENT
Title Marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2000
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of manufacture 2002
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm.
Extent xi,252 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element DISTRIBUTION - MANGEMENT
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.pearsoned-ema.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Total Renewals
        Main Library Main Library Reference Section 01/06/2004 1 658.8BLY 42228 27/02/2019 26/02/2019 687.50 24/06/2015 Sheduled Reference  
        Main Library Main Library Lending Section 01/06/2004 4 658.8BLY 42229 08/04/2025 07/03/2025 687.50 24/06/2015 Lending Books 1