How to use advertising to build strong brands (Record no. 28957)

MARC details
000 -LEADER
fixed length control field 00420 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761912436
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number HOW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones , John Philip ;ed.
245 ## - TITLE STATEMENT
Title How to use advertising to build strong brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1999
Place of publication, distribution, etc California
Name of publisher, distributor, etc Sage
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Dimensions 23 cm.
Extent [viii],394 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.sagepub.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 13/06/2006 3 659.1HOW 47067 02/05/2018 01/05/2018 56.95 24/06/2015 Sheduled Reference