The (Un) common sense of advertising (Record no. 28976)

MARC details
000 -LEADER
fixed length control field 00436 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761997369
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number TIW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tiwari , Sanjay
245 ## - TITLE STATEMENT
Title The (Un) common sense of advertising
Remainder of title getting the basics right
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2003
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response Books
Date of manufacture 2003
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 25 cm.
Extent 322p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.indiasage.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 13/06/2006   659.1TIW 47093 24/06/2015 8.80 24/06/2015 Sheduled Reference