Basic marketing (Record no. 30375)

MARC details
000 -LEADER
fixed length control field 00600 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150904b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070620180
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault , william D.
9 (RLIN) 2858
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title a global-management approach
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2006
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw-Hill
Date of manufacture 2006
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 25 cm.
Extent xviii,844 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 2859
Topical term or geographic name as entry element MANAGEMENT
9 (RLIN) 184
Topical term or geographic name as entry element CD
9 (RLIN) 709
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy , E.Jerome
9 (RLIN) 2860
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out Source of classification or shelving scheme Collection code Cost, normal purchase price
        Main Library Main Library Reference Section 21/09/2007   658.8PER 78451 24/06/2015 1530.00 24/06/2015 Sheduled Reference        
        Main Library Main Library Lending Section 21/09/2007 1 658.8PER 78452 25/10/2019 1530.00 24/06/2015 Lending Books 05/09/2019      
        Main Library Main Library Lending Section 21/09/2007 3 658.8PER 78453 25/10/2019 1350.00 24/06/2015 Lending Books 05/09/2019      
        Main Library Main Library Lending Section 27/07/2011   658.8PER 78453 WITH CD 27/07/2011 1350.00 27/07/2011 Lending Books        
        Main Library Main Library Audio Visual Section 27/07/2011   658.8PER 78451CD 27/07/2011   27/07/2011 Electronic Media   Dewey Decimal Classification Reference Collection 1530.00
        Main Library Main Library Audio Visual Section 27/07/2011   658.8PER 78452CD 27/07/2011   27/07/2011 Electronic Media   Dewey Decimal Classification Reference Collection 1530.00