Marketing and branding (Record no. 30922)

MARC details
000 -LEADER
fixed length control field 00394 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131700976
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar , S.Ramesh
245 ## - TITLE STATEMENT
Title Marketing and branding
Remainder of title the indian scenario
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2007
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Dorling Kindersley
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 25 cm.
Extent xiv,482 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 08/05/2008 1 658.8KUM 79194 11/02/2020 07/02/2020 986.70 24/06/2015 Sheduled Reference