Services marketing (Record no. 30993)

MARC details
000 -LEADER
fixed length control field 00488 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177584502
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock , Christopher
245 ## - TITLE STATEMENT
Title Services marketing
Remainder of title people, technology, strtegy
250 ## - EDITION STATEMENT
Edition statement 05th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2004
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 26 cm.
Extent xvi,594 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING-SERVICES
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz , Jochen ;Chatterjee , Jayanta
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 24/05/2008 2 1 658.8LOV 79161 12/06/2023 07/06/2023 1402.50 24/06/2015 Sheduled Reference