Lateral marketing (Record no. 31104)

MARC details
000 -LEADER
fixed length control field 00482 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126508582
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler , Philip
245 ## - TITLE STATEMENT
Title Lateral marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2003
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc John Wiley
Date of manufacture 2006
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xvi,206 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - MANAGEMENT
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element DISTRIBUTION - MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trias De Bes , Fernando
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.wileyindia.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 21/06/2008   658.8KOT 79320 24/06/2015 1085.70 24/06/2015 Sheduled Reference