Essentials of modern marketing (Record no. 41371)

MARC details
000 -LEADER
fixed length control field 00480 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120403355
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Banerjee , Mrityunjoy
245 ## - TITLE STATEMENT
Title Essentials of modern marketing
Remainder of title including marketing in India
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1981
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Oxford & IBH
Date of manufacture 1988
300 ## - PHYSICAL DESCRIPTION
Dimensions 22 cm.
Extent xii,457 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - INDIA
Topical term or geographic name as entry element MANAGEMENT,
Topical term or geographic name as entry element MANAGEMENT OF DISTRIBUTION,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Lending Section 22/07/2011   658.8BAN 28188 22/07/2011 143.00 22/07/2011 Lending Books
        Main Library Main Library Lending Section 22/07/2011   658.8BAN 28184 22/07/2011 143.00 22/07/2011 Lending Books