Strategic marketing management (Record no. 41519)

MARC details
000 -LEADER
fixed length control field 00516 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750617802
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson , Richard M.S.
245 ## - TITLE STATEMENT
Title Strategic marketing management
Remainder of title planning, implementation and control
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1992
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth Heinemann
Date of manufacture 1994
300 ## - PHYSICAL DESCRIPTION
Dimensions 29 cm.
Extent xx,644 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title the marketing series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan , colin ;Pearson , David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 08/08/2011   658.8WIL 04980 08/08/2011 950.00 08/08/2011 Sheduled Reference
        Main Library Main Library Lending Section 08/08/2011   658.8WIL 28236 08/08/2011 1795.50 08/08/2011 Lending Books