strategic marketing (Record no. 41524)

MARC details
000 -LEADER
fixed length control field 00566 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070275432
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens , David W.
245 ## - TITLE STATEMENT
Title strategic marketing
250 ## - EDITION STATEMENT
Edition statement 06th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1982
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc McGraw Hill
Date of manufacture 2000
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xvi,752 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title marketing series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - MANAGEMENT
Topical term or geographic name as entry element MARKETING,
Topical term or geographic name as entry element MARKETING - DICISION MAKING
Topical term or geographic name as entry element MARKETING MANAGEMENT - CASE STUDIES
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.mhhe.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 08/08/2011   658.802CRA 39220 08/08/2011 2829.75 08/08/2011 Sheduled Reference