In search of the obvious (Record no. 43396)

MARC details
000 -LEADER
fixed length control field 00424 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470288597
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number TRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Trout , Jack
245 ## - TITLE STATEMENT
Title In search of the obvious
Remainder of title The antidote for today's marketing mess
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2008
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc John Wiley
Date of manufacture 2008
300 ## - PHYSICAL DESCRIPTION
Dimensions 22 cm.
Extent 208 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Topical term or geographic name as entry element Advertising
Topical term or geographic name as entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Reference Section 08/02/2013   658.8TRO 95892 08/02/2013 0.00 08/02/2013 Sheduled Reference Donation
        Main Library Main Library Lending Section 08/02/2013   658.8TRO 95893 08/02/2013 0.00 08/02/2013 Lending Books Donation