Basic marketing (Record no. 44603)

MARC details
000 -LEADER
fixed length control field 00493 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529806
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault , William D.
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title A marketing strategy planning approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2008
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 2008
300 ## - PHYSICAL DESCRIPTION
Dimensions 26 cm.
Extent 790 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Distribution - Management
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon , Joseph P.
Personal name McCarthy , Jerome E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 10/12/2013   658.8PER 28728 10/12/2013 0.00 10/12/2013 Sheduled Reference