Principles and practice of social marketing (Record no. 44714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107644328 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donovan , Rob |
| 9 (RLIN) | 24584 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of social marketing |
| Remainder of title | an international perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | Cambridge |
| Name of publisher, distributor, etc | Cambridge University Press |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Illustration |
| Dimensions | 24 cm. |
| Extent | xix , 504 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 939 |
| Topical term or geographic name as entry element | Social Marketing |
| 9 (RLIN) | 24585 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Henley , Nadine |
| 9 (RLIN) | 24586 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Applied Sciences Library | Applied Sciences Library | Lending Section | 10/02/2014 | 1918.58 | 658.8DON | 111610 | 10/02/2014 | 131.05 | 10/02/2014 | Lending Books | $14.64 | ||||||
| Dewey Decimal Classification | Applied Sciences Library | Applied Sciences Library | Reference Section | 10/02/2014 | 1918.58 | 658.8DON | 111611 | 10/02/2014 | 14.64 | Sheduled Reference | $ 14.64 | Reference Collection |