Advertising principles, problems,and cases (Record no. 49708)

MARC details
000 -LEADER
fixed length control field 00513nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170818b xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number DIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dirksen , Charles I.
9 (RLIN) 47954
245 ## - TITLE STATEMENT
Title Advertising principles, problems,and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Richared D. Irwin inc
Date of manufacture 1978
300 ## - PHYSICAL DESCRIPTION
Extent [xviii] , 688 p.
Dimensions 18 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
9 (RLIN) 85042
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kroeger , Arthur
9 (RLIN) 47955
Personal name Nicosia , Francesco M
9 (RLIN) 47956
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Agricultural Library Agricultural Library Lending Section 14/09/2017 287.50   659.1DIR 245963 14/09/2017 14/09/2017 Lending Books