Marketing Management (Record no. 50958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180911b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler , Philip |
| 9 (RLIN) | 938 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1998 |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of manufacture | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25 cm. |
| Extent | 750 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 2859 |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 63192 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller , Kevin Lane |
| 9 (RLIN) | 3040 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 11/09/2018 | 2877.00 | 1 | 658.8 KOT | 124291 | 29/04/2025 | 20/02/2024 | 11/09/2018 | Sheduled Reference | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 11/09/2018 | 2877.00 | 3 | 658.8 KOT | 124292 | 10/08/2023 | 19/07/2023 | 11/09/2018 | Lending Books | 1 | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 11/09/2018 | 2877.00 | 3 | 658.8 KOT | 124293 | 16/08/2023 | 02/08/2023 | 11/09/2018 | Lending Books | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 11/09/2018 | 2877.00 | 3 | 658.8 KOT | 124294 | 22/05/2025 | 21/04/2025 | 11/09/2018 | Lending Books | 1 | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 11/09/2018 | 2877.00 | 7 | 658.8 KOT | 124295 | 04/08/2023 | 19/07/2023 | 11/09/2018 | Lending Books | 3 |