Services Marketing (Record no. 52248)

MARC details
000 -LEADER
fixed length control field 00732nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353160777
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithami , Valarie A.
9 (RLIN) 74649
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc McGraw Hill
Date of publication, distribution, etc 2018
Date of manufacture 2018
300 ## - PHYSICAL DESCRIPTION
Extent 582 p.
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service Industries - Marketing
9 (RLIN) 74764
Topical term or geographic name as entry element Customer Service - Management
9 (RLIN) 74765
Topical term or geographic name as entry element Services Marketing
9 (RLIN) 74766
Topical term or geographic name as entry element Marketing
9 (RLIN) 939
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner , Mary Jo
9 (RLIN) 74650
Personal name Gremler , Dwayne D.
9 (RLIN) 74651
Personal name Pandit , Ajay
9 (RLIN) 74652
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Date checked out
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 20/12/2019   658.8 SER 125437 20/12/2019 20/12/2019 Sheduled Reference $ 20.08  
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 20/12/2019 1 658.8 SER 125438 24/04/2023 20/12/2019 Lending Books $ 20.08 19/04/2023