Principles of marketing (Record no. 53445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220318b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler , Philip |
| 9 (RLIN) | 938 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii , 701 p. |
| Other physical details | some Colour |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 939 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong , Gary |
| 9 (RLIN) | 941 |
| Personal name | Agnihotri , Prafulla |
| 9 (RLIN) | 82947 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Use restrictions | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Agricultural Library | Agricultural Library | Lending Section | 18/03/2022 | 2870.00 | 658.8KOT | 70188 | 18/03/2022 | 18/03/2022 | Lending Books | ||||||||
| Lending Collection | Main Library | Main Library | Lending Section | 19/04/2023 | 1807.50 | 1 | 658.8 KOT | 126460 | 03/06/2025 | 19/04/2023 | Lending Books | 29/04/2025 | Donation |