Branding (Record no. 7675)

MARC details
000 -LEADER
fixed length control field 00525 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171125b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7554-200-4
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Randall ,Geoffry
9 (RLIN) 54355
245 ## - TITLE STATEMENT
Title Branding
Remainder of title A practical guide to planning your strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2004
Name of publisher, distributor, etc Kogan Page
300 ## - PHYSICAL DESCRIPTION
Dimensions 23 cm.
Extent [VIII] ,184 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
9 (RLIN) 54356
Topical term or geographic name as entry element BRANDING
9 (RLIN) 54357
Topical term or geographic name as entry element INTERNATIONAL BRANDING
9 (RLIN) 54358
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Reference Collection Agricultural Library Agricultural Library Reference Section 13/10/2010 585.00   658.827RAN 65242 13/10/2010 13/10/2010 Sheduled Reference