Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 54579

003 - CONTROL NUMBER IDENTIFIER

  • control field: ISURa

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20171202121032.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 171202|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: ISURa
  • Transcribing agency: ISURa

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: INTEGRATED MARKETING

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (ISURa)1601: Batra, Rajeev 54577, Advertising management