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Winning in high-tech markets the role of general management how Motorola, Corning, and General Electric have built global leadership through tecnology
Language: Publication details: 1993 Boston Harvard Business School Press 1993Description: 24 cm. viii,292 pISBN:- 0875843255
- 658.8 MOR
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| 658.8MCC Basic marketing | 658.8MCC Basic marketing | 658.8MOR Management skills in marketing | 658.8MOR Winning in high-tech markets the role of general management | 658.8MOR Elements of marketing | 658.8MOR Elements of marketing | 658.8PER Applications in basic marketing 2005-2006 ed. |
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