TY  - GEN
AU  - Amarchand , D.
AU  - Varadharajan , B.
TI  - A textbook of marketing
SN  - 8122000975
U1  - 658.8 
PY  - 1989///
CY  - New Delhi
PB  - Konark
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MANAGEMENT
ER  -