TY  - GEN
AU  - Yeshin , Tony
TI  - Marketing communications strategy
SN  - 0750619899
U1  - 658.802 
PY  - 1995///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
KW  - MARKETING - INFORMATION
ER  -