TY  - GEN
AU  - Birch , Paul
AU  - Clegg , Brian
TI  - Business creativity: a guide for managers
SN  - 8175540109
U1  - 658.314 
PY  - 1996///
CY  - New Delhi
PB  - Kogan Page
KW  - PROMOTION OF CREATIVITY
KW  - MANAGEMENT
KW  - EFFICIENCY
ER  -